I don't just run your ads. I build the entire system that turns them into revenue.
Meta ads, creative, funnels, GoHighLevel CRM, AI agents and follow-up — designed, built and managed as one machine. For education brands, clinics, service businesses and eCommerce across the UK, USA, UAE and Pakistan.
By the numbers
Verified numbers from live client accounts.
What I actually deliver
Most freelancers sell you one piece. I build the whole machine.
Ads without a funnel leak. A funnel without follow-up dies. A CRM without AI just sits there. I build all six layers so they compound instead of competing.
Strategy & Audit
Ad account audit, tracking check, offer and funnel diagnosis. I find where the money is leaking before spending a rupee more.
Creative
Static and video ad creative built for Meta — hook-led concepts, rapid variants, weekly testing so creative fatigue never kills your ROAS.
Paid Ads
Full Meta campaign build and management: lead gen, conversion and retargeting structures, plus Pixel and Conversion API so tracking is actually accurate.
Funnels
High-converting funnels and landing pages built inside GoHighLevel or as custom sites — with payments, calendars and checkout wired in.
CRM & Automation
Complete GoHighLevel sub-account builds: pipelines, snapshots, calendars, email and SMS sequences, missed-call text-back, reactivation campaigns.
AI Agents
Custom Conversation AI and Voice AI agents trained on your offer, deployed in your sub-account — qualifying leads and booking appointments 24/7.
Hire me for one layer, or hand me the whole system. The clients who see compounding results give me all six.
The process
Four phases. No guesswork.
Phase 01 — Audit & Strategy
Deep dive into your ad account, tracking, funnel, offer and CRM. You get a written audit, a prioritised fix list and a 90-day plan — before any build starts.
Phase 02 — Build
Funnel, GHL sub-account, pipelines, automations, AI agent training and first creative batch. Everything tested end-to-end before launch.
Phase 03 — Launch
Campaigns go live with clean tracking. Daily monitoring, rapid creative iteration, and follow-up sequences running from day one.
Phase 04 — Scale & Manage
Weekly creative refresh, budget scaling, funnel CRO, workflow optimisation and clear reporting. Retainer clients get continuous system ownership.
Selected clients
Brands I build systems for.
UK · USA · UAE · Pakistan — from tuition academies and clinics to martial arts gyms and DTC eCommerce.
Documented outcomes
Numbers from real client accounts.
No projections, no rounded-up averages. Only metrics pulled directly from live builds.
Case studies
Real clients. Real systems. Real numbers.
Selected builds from the last 12 months. Metrics shown are from live client accounts.
DreamMedic
The build: Took over a fragmented setup and rebuilt it as one system — full GoHighLevel CRM takeover, Meta ad campaigns, WhatsApp nurture sequences, and a 2-page sales funnel for their UCAT Crash Course with Stripe checkout at £125.
- ✓11.17× ROAS on the July 2026 Meta campaign
- ✓146 qualified leads from a single campaign
- ✓Complete CRM migration with automated follow-up
- ✓Scope grew from a single service into a full monthly retainer
iPassingSmiles
The build: Lead generation system for a UK driving school — Meta campaigns, landing funnel and CRM automation so every enquiry got an instant response and a booked slot.
- ✓779 leads generated
- ✓£2.23 cost per lead
- ✓Funnel + CRM automation built end-to-end
- ✓Portfolio site built to convert enquiries into bookings
Plus11 Tutoring
The build: Diagnosed creative fatigue in an underperforming Meta account, then rebuilt the campaign from the ground up: a 5-angle ad content pack with primary text, headlines and creative direction, plus a 3-page GoHighLevel funnel for their 11+ Summer Intensive.
- ✓Creative fatigue diagnosed and reversed with fresh angles
- ✓Full Meta content pack: 5 angles, copy, headlines, creative briefs
- ✓3-page GHL funnel live at summer.plus11tutoring.co.uk
- ✓Course launched with booking, checkout and FAQ schema in place
Machado / Dynamic / The Bunker group
The build: Multi-location GoHighLevel programme across Machado Method Carrollton, Dynamic Martial Arts, The Bunker Self-Defense and Machado Jiu-Jitsu Gardnerville — snapshot management, workflow gap analysis, a trained Conversation AI bot, and Meta ad copy segmented by audience.
- ✓4 gym locations running on standardised GHL snapshots
- ✓Workflow gap analysis and rebuild across every account
- ✓"Coral" — Conversation AI bot built and trained for lead qualification
- ✓Nurture tracks and segmented Meta ad copy delivered
Trade UPVC Windows & Doors
The build: GoHighLevel chatbot training kit and a premium website redesign for a family-run double glazing company competing against national installers.
- ✓"Alex" — GHL chatbot built, trained and deployed
- ✓Full site redesign for a premium market position
- ✓Enquiry capture wired directly into the CRM
The Mattress Topper
The build: Diagnosed and rebuilt a broken Pixel and Conversion API setup that was feeding Meta bad data, followed by full-site CRO across product pages, homepage and checkout ahead of scaling paid traffic.
- ✓Broken Pixel/CAPI tracking diagnosed and rebuilt
- ✓Server-side tracking so Meta optimises on real conversions
- ✓Shopify CRO across product, home and checkout
Dixi Cart
The build: Meta ads recovery for a stalled product account — new retargeting angles, restructured campaigns and proper performance reporting.
- ✓Recovery strategy built for an underperforming account
- ✓Retargeting ad copy and creative angles delivered
- ✓Branded monthly Meta Ads performance reporting
Meta Ads
Campaigns built to be measured, not guessed.
Full-funnel Meta campaigns with proper Pixel and Conversion API setup, structured testing, and creative refreshes that stop ROAS from decaying week over week.
- ✓Account auditsWhere the spend is leaking — before scaling
- ✓Campaign architectureLead-gen, conversion & retargeting layered together
- ✓Pixel + CAPIServer-side tracking so Meta optimises on real conversions
- ✓Creative testingWeekly variant testing to kill fatigue and scale winners
GoHighLevel sub-accounts
A CRM that runs your sales while you sleep.
I build complete GHL ecosystems — pipelines, calendars, snapshots, email & SMS sequences — so no lead is ever lost again.
From Meta Ad Click to Booked Appointment — Automated.
A live look at the automation engine I build for every client. No lead is ever forgotten. No follow-up is ever missed.
Meta Ads
High-intent campaigns capture leads on Facebook & Instagram.
Lead Lands in GHL
Contact created instantly inside GoHighLevel CRM.
Automation Triggers
Workflow fires the second the lead hits the pipeline.
Automated SMS
Personalised text sent within 30 seconds.
Automated Email
Branded nurture email lands in their inbox.
AI Voice Bot Calls
AI agent calls, qualifies and books — 24/7.
Appointment Booked
Calendar slot reserved & confirmation sent.
Pipeline Management
Lead auto-moves through pipeline stages.
Smart Follow-ups
Multi-channel sequences until they convert.
Email Marketing
Long-term nurture campaigns drive repeat sales.
Live Automation Pulse
Watch a single lead travel through the system in real time.
AI Tools & Automation
AI agents I've built, trained and deployed.
Not theory — named bots running inside real client GoHighLevel sub-accounts today. Below: the three currently live, then the categories I build across.
AI agents I've built and deployed
Qualifies enquiries, answers programme questions and books trials across four gym locations.
Handles quote enquiries for windows and doors, captures details straight into the CRM.
Books discovery calls automatically from inbound enquiries.
GHL Conversation AI Agents
Custom-trained AI chat agents inside client sub-accounts that qualify leads, answer FAQs, and book appointments 24/7 — in your brand voice.
GoHighLevel Voice AI
AI voice agents that answer inbound calls, follow up missed calls, and book appointments straight into your calendar — no receptionist needed.
AI Ad Creative
AI-generated static & video ad creatives for Meta campaigns — tested and iterated weekly for lower CPL and higher ROAS.
AI Workflow Automations
End-to-end automations connecting Meta lead forms, GHL pipelines, email/SMS follow-up, and third-party tools so nothing is done by hand.
Automation stack
Tools I connect & automate with
I plug GoHighLevel into whatever stack you already run — CRMs, spreadsheets, payment, calendars, AI voice, and everything in between.
Don't see your tool? If it has an API or webhook, I can automate it.
AI Agents in GHL
AI bots that qualify, book, and follow up — 24/7.
Custom AI agents built inside GoHighLevel. They reply in seconds, sound human, and book directly into your calendar.
Shipped work
Funnels, stores and sites — built and live.
Plus11 Summer Intensive Funnel
3-page GHL funnel with booking + checkout
summer.plus11tutoring.co.ukUCAT Success Hub
2-page course funnel with Stripe payment
intensive-ucat-path.lovable.appDriving School Growth System
Lead gen funnel + CRM for UK driving schools
usmannazir.lovable.appWindow & Door Pros
Conversion-focused site for UK uPVC installer
home-vision-pros.lovable.appFareh Jewellers
Luxury jewellery brand site
fareh-gold-glamour.lovable.appKiddo Corner Store
Shopify-integrated kids eCommerce storefront
kids-vibe-themes.lovable.appThe Mattress Topper
Shopify store CRO + tracking rebuild
themattresstopper.co.ukMoon Notes
B2B + eCommerce redesign for a notebook manufacturer
moonnotes.pkAbout
The person behind the system.
I'm Sarwat Mohsin — a performance marketer and automation specialist based in Islamabad, working with clients across the UK, USA, UAE and Pakistan. I hold an Advanced Digital Marketing diploma from IDM Pakistan and have spent three years building the same thing over and over: systems that take a stranger from an ad click to a booked, paying customer without anyone manually chasing them.
I work directly with founders — no account managers, no handoffs. You talk to the person building it.
Let's talk
Ready to build the whole system?
Book a free 30-minute strategy call. I'll audit your funnel, ad account, or CRM — and show you exactly what to fix first.