I turn ad spend into predictable revenue.
Meta Ads specialist & GoHighLevel automation expert helping coaches, eCom brands, and service businesses across the UK, USA, KSA, UAE & Pakistan generate qualified leads on autopilot.
By the numbers
Results that compound, not vanity metrics.
What I do
Stop guessing. Start scaling.
Every service is built around one outcome: more qualified leads, lower cost, less work for you.
Meta Ads That Actually Convert
😩 Burning budget on clicks that never become customers?
✅ Lead-gen, conversion & retargeting campaigns engineered for 3.5–5X ROAS — not vanity metrics.
GoHighLevel Automation Systems
😩 Leads slipping through the cracks of a messy CRM?
✅ Full GHL build-outs: pipelines, calendars, email/SMS workflows, and snapshots that turn cold leads into booked calls.
AI Agent Development in GHL
😩 Paying staff to answer the same DM at 11pm?
✅ Custom-trained Conversation AI & Voice AI agents built inside GHL sub-accounts — qualify leads, book appointments, and follow up 24/7.
AI-Powered Ad Creative
😩 Creatives fatiguing every 5 days and killing ROAS?
✅ AI-generated static & video ad creatives for Meta — tested weekly to cut CPL and refresh winners without a full production cycle.
Ad Account Audits & Meta Strategy
😩 Not sure why your ad account has stopped scaling?
✅ Deep-dive audit of your ad account, tracking, funnel & offer — with a 90-day Meta ads strategy and prioritised action plan.
Shopify eCommerce Store Builds
😩 Store looks pretty but nothing converts?
✅ Conversion-focused Shopify builds — theme setup, product pages, checkout, pixels, CAPI and email flows ready for paid traffic.
Tracking & Conversion API
😩 iOS 14 destroyed your reporting?
✅ Pixel + CAPI server-side tracking so Meta finally optimizes on real conversions, not guesses.
eCommerce Scale Campaigns
😩 Hit a ROAS ceiling and can't break through?
✅ Creative testing frameworks, advantage+ structures, and audience scaling that 3X'd revenue for DTC brands.
Funnel & Copy Strategy
😩 Beautiful funnel, zero conversions?
✅ Hook-driven ad copy, irresistible offers, and funnel UX rebuilt around buyer psychology.
AI Tools & Automation
AI that qualifies, calls, creates and closes.
Purpose-built AI stacks I deploy inside client GoHighLevel sub-accounts and Meta ad workflows — so leads get instant, human-quality responses at any hour.
GHL Conversation AI Agents
Custom-trained AI chat agents inside client sub-accounts that qualify leads, answer FAQs, and book appointments 24/7 — in your brand voice.
GoHighLevel Voice AI
AI voice agents that answer inbound calls, follow up missed calls, and book appointments straight into your calendar — no receptionist needed.
AI Ad Creative
AI-generated static & video ad creatives for Meta campaigns — tested and iterated weekly for lower CPL and higher ROAS.
AI Workflow Automations
End-to-end automations connecting Meta lead forms, GHL pipelines, email/SMS follow-up, and third-party tools so nothing is done by hand.
Automation stack
Tools I connect & automate with
I plug GoHighLevel into whatever stack you already run — CRMs, spreadsheets, payment, calendars, AI voice, and everything in between.
Don't see your tool? If it has an API or webhook, I can automate it.
Brands I've scaled
Trusted by founders in 5 countries.
From UK roofers to Saudi real estate to Pakistani eCommerce — I speak performance, not jargon.
Latest work
Recent client wins across four disciplines.
A snapshot of projects delivered in the last 12 months — Meta ads, GoHighLevel builds, ad account audits, and Shopify stores.
Lead-gen & eCom sales campaigns
- ✓UK Driving SchoolCPL £12 → £5.80, 320+ bookings in 60 days
- ✓KSA eCom Brand5.4× ROAS scaled from $3K → $22K/mo spend
- ✓USA Coaching Offer$47 booked-call cost on cold traffic
- ✓UAE Beauty DTC4.8× ROAS with full CAPI + creative testing
Client sub-account builds
- ✓UK Roofing Co.Full funnel, pipeline & SMS/email automations
- ✓KSA Real EstateMulti-pipeline CRM + AI booking agent
- ✓USA Med-SpaMissed-call text-back + reactivation workflow
- ✓PK Fitness CoachSnapshot, calendar & nurture sequences
Ad account audits & Meta strategy
- ✓UAE Interior BrandAudit found 38% wasted spend, rebuilt account
- ✓UK Solar Installer90-day scale plan, CPL down 46%
- ✓USA SaaSFunnel + offer audit, LTV:CAC 3.1× → 5.4×
- ✓KSA ClinicTracking rebuild + creative brief pack
Ecommerce store builds
- ✓UK Skincare DTCStore build + Klaviyo flows, 32% email revenue
- ✓UAE Fashion BrandTheme rebuild lifted CVR from 1.1% → 2.7%
- ✓PK Home GoodsShopify + Meta CAPI + upsell funnel
- ✓USA Supplement BrandSubscribe & save flow, +41% AOV
Meta Ads success
$150K+ managed. $600K+ generated.
Real campaigns, real ROAS — across eCommerce and high-ticket lead generation.
- ✓DTC Jewelry (UAE)Scaled from $2K to $18K/mo at 5.2× ROAS
- ✓UK Roofing Co.CPL dropped from £42 → £19, booked 60+ jobs/mo
- ✓KSA Real EstateGenerated 1,200+ qualified leads in 90 days
- ✓Online Tutoring (UK)3.8× ROAS on cold traffic, 40% repeat
- ✓Beauty eCom (PK)ROAS 4.6× with full Conversion API setup
GoHighLevel sub-accounts
A CRM that runs your sales while you sleep.
I build complete GHL ecosystems — pipelines, calendars, snapshots, email & SMS sequences — so no lead is ever lost again.
From Meta Ad Click to Booked Appointment — Automated.
A live look at the automation engine I build for every client. No lead is ever forgotten. No follow-up is ever missed.
Meta Ads
High-intent campaigns capture leads on Facebook & Instagram.
Lead Lands in GHL
Contact created instantly inside GoHighLevel CRM.
Automation Triggers
Workflow fires the second the lead hits the pipeline.
Automated SMS
Personalised text sent within 30 seconds.
Automated Email
Branded nurture email lands in their inbox.
AI Voice Bot Calls
AI agent calls, qualifies and books — 24/7.
Appointment Booked
Calendar slot reserved & confirmation sent.
Pipeline Management
Lead auto-moves through pipeline stages.
Smart Follow-ups
Multi-channel sequences until they convert.
Email Marketing
Long-term nurture campaigns drive repeat sales.
Live Automation Pulse
Watch a single lead travel through the system in real time.
AI Agents in GHL
AI bots that qualify, book, and follow up — 24/7.
Custom AI agents built inside GoHighLevel. They reply in seconds, sound human, and book directly into your calendar.
What clients say
Real founders. Real results.
"Sarwat completely transformed our lead flow. We went from 12 leads a week to 60+ qualified bookings — and the cost per lead dropped by half."
"Her GoHighLevel automations are next level. Our sales team finally has a pipeline that runs itself. The AI booking agent alone saved us 20 hours a week."
"We hit a 5.2X ROAS in our first month working with Sarwat. She actually understands eCommerce funnels — not just ads."
"Honestly the most strategic marketer I've hired. She built our entire CRM, automation, and ad system from scratch and it just works."
"Sarwat's AI agents reply to leads in seconds. Our appointment show-up rate jumped from 45% to 82% in two months."
"Smart, fast, and reliable. Our Meta campaigns scaled from £3K/month to £18K/month profitably under her watch."
Let's talk
Ready to 10× your pipeline?
Book a free 30-minute strategy call. I'll audit your funnel, ad account, or CRM — and show you exactly what to fix first.